Case Study: KellyOCG achieves rapid direct sourcing, 10–20% per-hire savings and modern contingent onboarding with Avature

How KellyOCG is Revolutionizing Contingent Talent Management

KellyOCG, a global leader in specialty talent solutions, faced the industry-wide challenge of modernizing contingent talent management—moving beyond the “contingent equals commodity” mindset, reducing costly sourcing activities, and improving often-neglected onboarding and transparency for project-based workers. To address this, KellyOCG partnered with Avature, leveraging Avature’s talent ecosystem and co-developing tailored talent solutions to create configurable direct-sourcing communities and a modern onboarding framework.

Avature’s technology enabled KellyOCG to launch branded talent communities and a first-of-its-kind contingent onboarding platform (KellyOCG IDM) that delivers role clarity, compliance tracking, and bi-directional worker visibility. The partnership cut a typical implementation timeline from four months to three weeks, produced first contingent placements within one week of launch, and helped clients save 10–20% on hires sourced from active talent pools—while improving candidate experience and global scalability.

KellyOCG

Tim Pröhm

VP, Digital Product Architecture