Case Study: Henkel Boosts Candidate Engagement with Avature CRM

How Henkel Keeps Candidates Engaged with an Innovative Strategy

Henkel, the global consumer brands and adhesive technologies company, needed a better way to attract and keep candidates engaged in a highly competitive talent market. Facing rising candidate expectations and a global talent shortage, the company turned to Avature CRM to move beyond reactive recruiting and build a more personalized, marketing-style sourcing strategy.

With Avature’s sourcing, recruitment marketing, and employer branding tools, Henkel created segmented talent pools, launched the Henkel Talent Community, and delivered tailored campaigns and content across regions. The result was a more scalable and localized recruiting process, improved collaboration and adoption, and measurable engagement gains — including a 70% email engagement rate with silver medalists.

Henkel

Kim Schuster

Global Recruitment Manager