Case Study: AmeriLife transforms insurance recruitment with Avature AI

How AmeriLife Transformed Insurance Recruitment With Avature AI

AmeriLife, a leading insurance, annuities, Medicare, and retirement solutions provider, needed to move beyond a traditional recruitment model that prioritized licensed agents and prior industry experience. Despite conducting about 1,000 weekly interviews, only around 5% of candidates were being contracted, limiting the company’s ability to identify strong talent with transferable skills. Avature helped AmeriLife challenge that approach with its AI-powered recruiting tools.

Using Avature’s skills parser and custom reports, AmeriLife began analyzing candidate resumes at scale and proving that applicants from non-traditional backgrounds often had the communication, adaptability, and customer service skills needed for success. The shift led to a near-even hiring split, with 49% of hires now coming without a license, and delivered measurable gains: non-traditional hires showed 10% higher first-year retention, 5% higher second-year retention, and stronger weekly average incomes than licensed counterparts.

AmeriLife

Erika George

VP of Talent Acquisition and Business Planning