Case Study: ABB achieves stronger U.S. employer brand and measurable hiring success with Avature CRM

How ABB Measures Employer Brand & Team Success

ABB, a global engineering company with 135,000 employees, faced weak employer brand awareness in the U.S. and needed to measure and benchmark recruiting effectiveness. To tackle this, Talent Acquisition Manager Bill Fowles and his team adopted Avature CRM to build consistent candidate outreach, capture talent data, and prove the impact of their employer-brand initiatives.

Using Avature, ABB implemented visual email campaigns, a streamlined talent portal, automated workflows, role-specific recruitment marketing dashboards and tailored reports, plus candidate and hiring-manager surveys. These tools let ABB track funnel conversion from portal visits to hires, monitor campaign metrics, and capture recruiter activity in real time—delivering measurable impact such as a 48% survey response rate and an 83% hiring-manager satisfaction score that ABB can present to executives.

ABB

Bill Fowles

Talent Acquisition Manager