Case Study: Macy's achieves mobile-first recruiting and faster seasonal hires with Avature

Four Lessons on Retail Recruiting from Two Industry Leaders

Macy’s, a long-established national retailer, faced the challenge of modernizing talent acquisition for omnichannel retail: improving candidate experience, making recruiting mobile-first, managing large seasonal hiring volumes, and attracting technology talent. The case study highlights Avature as the recruiting technology vendor referenced alongside Macy’s lessons from industry peers.

Avature’s platform was shown enabling targeted sourcing and engagement—Belk used Avature to search by ZIP code, run email campaigns and track applications to measure ROI—driving measurable upticks in applicant flow. Macy’s applied the same principles by shifting to a mobile-first career site, earlier seasonal hiring planning, and selective automation/AI to speed screening and scheduling, improving candidate experience and recruiter efficiency; Avature’s tools illustrate how targeted campaigns and analytics can deliver measurable application increases.

Macy’s

Henry Casanova

Vice President of Talent Acquisition