Case Study: Philips boosts talent pools and employer brand with Avature CRM

Engaging Hard-to-Reach Talent at Philips

Philips, the global provider of consumer electronics, lighting solutions, and healthcare, needed to strengthen its employer brand in healthcare and improve recruitment marketing and talent engagement. Working with Avature and its CRM, Philips struggled with a reactive sourcing model, low engagement, and difficulty building qualified pipelines from non-traditional competitors.

With Avature’s talent community portals, branded email campaigns, sourcing and engagement automation, and reporting metrics, Philips built a High-Value-Target strategy to attract, segment, and nurture talent more effectively. The results included a 225% growth in the Healthcare (Quality & Regulation) talent pool, more than 2,300 candidates sourced for top pipelines, email open and click-through rates nearly twice the industry average, and strong conversion rates: 78% presented to hiring managers, 56% interviewed, 17% receiving offers, and 13% hired.

Philips

Alan Blevins

Director of Talent Acquisition