Case Study: ABB boosts employer brand and cuts hiring costs with Avature CRM

Attracting Talent With Employer Branding

ABB, the multinational manufacturer, wanted to strengthen its employer brand and build a larger pipeline of engineers in the competitive U.S. market, where its name recognition was lower than in Europe. To support its recruiting efforts, ABB used Avature CRM.

Avature helped ABB launch a branded talent portal, run personalized email campaigns with video testimonials, and promote content through social sharing to grow awareness and engagement. The results were strong: ABB nearly doubled its LinkedIn Talent Brand Index, reduced time-to-fill from 75–85 days to 55–65 days, cut cost-per-hire by 40%, and achieved 83% hiring manager satisfaction.

ABB

Bill Fowles

Talent Acquisition Manager