Case Study: Universal Pictures achieves more efficient cross-media reach and stronger brand impact with AudienceProject

Universal Pictures boosts Meta reach with AudienceProject

Universal Pictures UK faced the challenge of effectively reaching 18-44-year-olds and increasing awareness and cinema consideration for their new film, Argylle, with a cross-media campaign across Meta platforms and linear TV. They partnered with vendor AudienceProject and their agency EssenceMediacom to utilize AudienceProject's cross-media measurement solution to gain insights into their campaign's performance.

The solution implemented by AudienceProject provided detailed analysis on the reach and brand impact of each channel. The measurement revealed that Meta platforms contributed the majority of the total reach and were significantly more efficient than linear TV. Furthermore, exposure on Meta platforms generated a significant lift in both brand awareness and consideration. These insights from AudienceProject allowed Universal Pictures to understand how the channels compare and complement each other, identifying optimizations for future media mixes.

Universal Pictures