Case Study: Shine improves media mix efficiency with AudienceProject

Shine lowers cost per point of brand consideration with AudienceProject

Shine, a French online bank for entrepreneurs and small businesses, partnered with measurement vendor AudienceProject to address its challenge of reaching new audiences and boosting brand consideration in a cost-efficient way. The bank needed to understand which media channel delivered the best results to optimize its advertising budget allocation.

AudienceProject implemented a cross-media measurement study for Shine to compare cost-efficiency across Meta apps, other online video platforms, and TV. The study revealed that ads on Meta apps delivered a significantly lower cost per point of lift in brand consideration compared to other online video and a lower cost to reach desired audiences compared to TV, reaching 82% of the target demographic. These results from AudienceProject helped Shine justify an increased role for digital platforms in its future media strategy.

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