Case Study: Pandora boosts top-of-mind brand awareness with AudienceProject

Pandora lifts unaided top-of-mind awareness 10 points with AudienceProject

Pandora, the world's largest jewellery brand, sought to improve its top-of-mind brand awareness. The challenge was to get more people to recall the brand unprompted when thinking about jewellery and to test if adding Meta in-stream video ads to its 2022 holiday campaign would achieve this. To document this, they turned to vendor AudienceProject.

AudienceProject implemented its cross-media measurement platform, AudienceReport, and its brand lift study solution to measure the campaign's reach and brand impact across multiple channels. The solution provided insights into incremental reach and the performance of individual and combined channels. As a result, Pandora documented a significant effect, including a 10-point lift in top-of-mind awareness from the Meta ads and a 21-point lift when combined with TV. AudienceProject's measurement also showed Meta in-stream video ads delivered a 98% lower cost per one-point lift across brand metrics compared to TV.

Pandora