Case Study: Nordisk Film improves campaign conversion with AudienceProject

Nordisk Film improves conversion rate with AudienceProject

Nordisk Film, a major Scandinavian cinema company, faced the challenge of locating and targeting its most valuable movie-going audiences with online advertising across Denmark, Sweden, and Norway. They turned to the vendor AudienceProject for a solution to effectively reach these specific segments.

AudienceProject, through its collaboration with Egmont, built custom audience segments based on cinema frequency and movie interest. These segments were then activated in Nordisk Film's DSP and through deals with Egmont. The solution demonstrably improved the campaign's hit rate and, most importantly, increased the conversion rate. AudienceProject also successfully increased the share of users reached on iOS and Safari browsers.

Nordisk Film