Case Study: Lidl Sweden boosts brand impact with AudienceProject

Lidl Sweden boosts brand impact with AudienceProject, driving 60% higher incremental reach efficiency

Lidl Sweden, a major food retailer, struggled to understand the performance of its campaigns on Meta technologies compared to other media channels. This lack of insight made it difficult for the brand to optimize its media mix to maximize brand value. To address this challenge, Lidl partnered with vendor AudienceProject for a cross-media brand lift measurement.

AudienceProject implemented a solution involving a cross-media brand lift study of Lidl's campaign, which measured reach, frequency, and impact on key brand metrics. The study revealed that Meta technologies were the most efficient channel, delivering a significantly lower cost per incremental reach and per influenced person for both awareness and consideration. Specifically, AudienceProject's measurement showed Meta was six times more effective at turning investment into reach than TV, enabling Lidl to optimize its media mix for greater total brand impact.

Lidl Sweden