Case Study: Boots improves media planning with AudienceProject cross-media measurement

Boots shifts 15–20% of budget with AudienceProject

Boots, a leading UK health and beauty retailer, faced a challenge connecting its high-level marketing mix modelling insights with actionable media planning decisions. They partnered with vendor AudienceProject to implement cross-media measurement, seeking a clearer view of how reach built across channels and where investment was generating incremental gains.

AudienceProject's solution provided Boots with a deduplicated view of reach across linear TV and online video, identifying unique audiences and areas of overlap. This enabled evidence-based optimizations, including a 15-20% budget shift. The insights demonstrated online video's incremental reach, giving Boots greater confidence in its media investments and significantly improving spend efficiency.

Boots