Case Study: Zuora achieves audience-based marketing success with AudiencePlus

‍Going all in on audience-based marketing

The customer, Zuora, was seeking a better way to connect with its audience through its marketing efforts. To address this, they partnered with the vendor AudiencePlus, leveraging its platform to fundamentally shift their marketing strategy.

AudiencePlus enabled Zuora to adopt an audience-based marketing model, treating their content strategy like a TV network to build and engage a dedicated audience. This solution, branded as Zuora+, focused on creating original, educational, and entertaining content to grow and monetize their community. The efforts successfully transformed the marketing team's approach, leading to the development of a more engaged and invested audience for their brand.

Zuora