Case Study: Klarna achieves confident global market launches with Attest

How to master global expansion like Klarna

Klarna, the buy‑now‑pay‑later provider, faced the challenge of launching products in new markets where language and cultural nuances could undermine uptake — qualitative research in Belgium showed consumers reacted negatively to the intended name for its 21‑day interest‑free credit offering. To quantify and resolve the issue quickly and affordably, Klarna turned to Attest’s consumer research platform for fast, high‑quality quantitative testing.

Using Attest, Klarna ran surveys that tested alternative product names and simulated shopping scenarios; the Attest study identified “Pay in 21 Days” as the clear top performer, so Klarna renamed the product to avoid a poor launch and improve conversion. Attest was also used for creative and messaging testing across markets, leveraging its large respondent pool and multimedia survey capabilities to fine‑tune tone and positioning before entry.

Klarna

Roel Lammers

Marketing Manager