Case Study: Yankee Candle grows SMS revenue and subscriber engagement with Attentive

Yankee Candle grows SMS revenue 211% with Attentive

Yankee Candle, a major home fragrance brand, sought to evolve its SMS marketing strategy from broad, volume-based sends to a more precise and efficient channel. The company returned to the vendor Attentive to leverage its AI-driven platform for faster execution, smarter segmentation, and improved personalization to better connect with customers throughout their journey.

By implementing Attentive's AI-powered solutions, including AI Grow for acquisition and Audiences AI for segmentation, Yankee Candle made SMS a high-intent channel for retargeting and conversion. This strategy yielded significant results: SMS grew from 8% to approximately 17% of direct-to-consumer revenue, with a 211% year-over-year revenue growth in Q1 2026. Attentive also helped drive a 52% combined subscriber lift for SMS and email upon first deployment.

Yankee Candle