Case Study: Very Good Light achieves stronger email and SMS marketing performance with Attentive

Very Good Light’s Co-Founder and President Michael Engert on the Power of Blending Editorial and E-Commerce

The customer, Very Good Light, sought to enhance their personalized marketing efforts. They turned to the vendor, Attentive, to leverage its suite of tools for email and SMS messaging, including Attentive AI, to overcome operational challenges.

By implementing Attentive's platform, Very Good Light accessed advanced segmentation and real-time targeting features. This solution simplified workflows and created a fully integrated marketing strategy, empowering the team to drive significant customer engagement and conversions.

Very Good Light

Michael Engert

Co-Founder and President