Case Study: Venus achieves increased holiday mobile engagement and conversions with Attentive

Venus - Customer Case Study

Venus, a seasonal apparel retailer, needed a way to cut through holiday noise and drive quick engagement and conversions from mobile subscribers. Working with Attentive, Venus used Attentive’s mobile messaging/SMS platform to deliver a festive, attention-grabbing “Secret Santa” message designed to pique curiosity and prompt immediate action.

Attentive implemented a custom animated GIF with a mystery discount, a clear CTA (“CLICK TO FIND OUT”), and an expiration date to create urgency; the message linked to checkout where an extra percentage off was applied. The campaign successfully captured subscriber attention and prompted immediate engagement and click-throughs (evidenced by conversational replies), helping Venus drive seasonal traffic and redemptions—specific performance metrics were not disclosed.

Venus