Case Study: TushBaby boosts ROI and open rates with Attentive

TushBaby drives 287x ROI and 48%+ open rates with Attentive

Tushbaby, a brand that creates products for modern parents, faced challenges in retaining customers beyond a single purchase and personalizing messaging across different customer segments as its product line expanded. They needed to manage their email and SMS channels in a unified way to keep the customer journey clear and coordinated. To address this, they partnered with Attentive.

By consolidating their email and SMS programs onto the Attentive platform, Tushbaby built an omnichannel lifecycle strategy. This solution included treating SMS as a VIP channel, running exclusive flash sales, and leveraging Attentive's AI tools for smarter targeting. The results were significant, driving a 287x overall journey ROI, a 48%+ average email open rate, and a 900x ROI from their welcome SMS journey.

TushBaby