Case Study: The Wood Veneer Hub achieves 358x SMS ROI and a 48% higher AOV with Attentive

The Wood Veneer Hub Saw Conversion Rates and AOV Soar with Attentive SMS During Black Friday & Cyber Monday

The Wood Veneer Hub, a home improvement retailer known for premium wood products, wanted a better way to engage new and existing shoppers and drive high-ticket sales during Black Friday and Cyber Monday. Working with Attentive and its SMS marketing platform, along with agency partner Parallel 9, the brand added text messaging to its marketing mix to boost holiday-season conversions and revenue.

Attentive helped The Wood Veneer Hub build an SMS list with a new sign-up flow, test opt-in incentives, and add BFCM messaging to welcome, browse abandonment, and cart abandonment journeys. The campaign delivered a 358x SMS program ROI, a 10.6% average conversion rate across BFCM texts, a 38% lift in triggered journey conversion rates, and a 48% increase in average order value, with SMS driving 10% of November revenue.

The Wood Veneer Hub

Dimitris Lambidis

Co-Founder