Case Study: Carolina Panthers boost fan engagement with Attentive SMS

The Carolina Panthers Transform Fan Engagement with Personalized, Real-Time SMS Experiences

The Carolina Panthers faced the challenge of engaging fans in an era of media saturation, seeking a more direct and personal marketing channel to cut through the noise. They partnered with Attentive to implement a personalized SMS marketing solution.

Using Attentive, the Panthers delivered real-time, data-driven text messages, including interactive features like live in-game polls and personalized player wallpaper campaigns. This strategy resulted in exceptionally high engagement, including a 32% opt-in rate during a halftime activation. Attentive provided a comprehensive solution that transformed the team's fan relationships into a more personalized, one-to-one experience.

Carolina Panthers

Sean Phaler

Sr. Director of Digital Marketing