Case Study: Tarte Cosmetics achieves rapid customer engagement and limited-time sales lift with Attentive

Tarte Cosmetics - Customer Case Study

Tarte Cosmetics needed a fast, high-impact way to alert customers about its twice‑a‑year Custom Kit Day — a 15‑hour sale offering 7 full‑size items up to 70% off. To create urgency and reach shoppers immediately, Tarte Cosmetics partnered with Attentive and used Attentive’s SMS/mobile messaging platform to notify subscribers.

Attentive sent a targeted text with a colorful promotional image, a clear 15‑hour call to action, and a trackable link; the message drove immediate engagement (including clicks and reply messages) and swift traffic during the limited window. By leveraging Attentive’s mobile messaging, Tarte Cosmetics generated rapid shopper response and measurable engagement for the short‑term promotion.

Tarte Cosmetics