Case Study: Eighth Generation boosts SMS and campaign revenue with Attentive

Small Team, Big Dreams Eighth Generation's Path to Growth

Eighth Generation, a Snoqualmie Tribe-owned lifestyle and homegoods brand known for products created by Native American artists, needed a better way to grow its SMS program and support its mission-driven marketing. Its previous SMS provider was limited to SMS only and lacked the integrations, service, and support the small team needed to connect with engaged customers through personalized, conversational messaging.

After switching to Attentive in 2023, Eighth Generation used audience segmentation, geo-fencing, AI, and Attentive’s customer success support to send more targeted SMS campaigns and better reach both global and local audiences. With Attentive, the brand increased engagement by more than 1500% and grew campaign revenue by more than 300%, and it is now expanding into email on Attentive to unify its omnichannel strategy.

Eighth Generation

Devon Kelley

Director of Marketing