Case Study: Sigma Sports achieves triple-digit CRM revenue growth with Attentive

Sigma Sports drives 279% total platform revenue growth with Attentive

Sigma Sports, a UK-based cycling and triathlon retailer, faced a fragmented CRM stack that limited its agility. Their email, SMS, and key customer journeys were spread across different platforms, creating operational friction and diluting marketing effectiveness. To consolidate their strategy, they migrated from Ometria and Wunderkind to Attentive, a customer relationship marketing messaging platform.

By rebuilding their entire email and SMS program on Attentive, Sigma Sports replaced complexity with clarity. They implemented coordinated multi-channel journeys and leveraged Attentive's AI Pro suite for improved targeting and timing. The results were substantial triple-digit growth, including a 634% increase in journey email revenue per send and a 770% increase in SMS campaign revenue year-over-year, turning their messaging into a powerful revenue engine.

Sigma Sports