Case Study: PÜR drives giveaway awareness and engagement with Attentive mobile messaging

PÜR - Customer Case Study

PÜR, a skincare and cosmetics brand, needed a fast, attention-grabbing way to promote a giveaway for a new collection and Felix Gray Blue Light Glasses. They worked with Attentive to leverage mobile messaging (SMS) to alert subscribers and stand out in customers’ inboxes.

Using Attentive, PÜR sent an SMS with clear copy, a custom animated GIF, celebratory emoji, the total giveaway value ($285), and a direct “Enter to Win” CTA link. The campaign drove immediate engagement—shown by real-time subscriber replies—and was designed to boost entries and conversions, demonstrating Attentive’s ability to quickly capture audience attention.

PÜR