Case Study: Our Place boosts customer retention with Attentive SMS

Our Place Uses SMS as a Key Ingredient in Their Retention Strategy

The cookware brand Our Place sought to enhance customer retention and increase the lifetime value of its customer base. To achieve this, they partnered with the vendor Attentive to implement a sophisticated SMS marketing program as a core component of their omnichannel strategy.

By switching to Attentive, Our Place integrated SMS to complement their email marketing, using it for targeted automated journeys, conversational campaigns, and coordinated cross-channel messaging. This solution, facilitated by close work with their Attentive team, drove significant program growth. The strategy proved highly effective for both customer retention and acquisition, consistently driving month-over-month results and generating major traction for new product launches like the Wonder Oven™.

Our Place

Belinda Chung

Senior Manager, Lifecycle Marketing