Case Study: Opening Ceremony drives VIP early-access shopping and launch excitement with Attentive

Opening Ceremony - Customer Case Study

Opening Ceremony, the apparel and accessories brand, needed a fast, high-impact way to build excitement and drive early sales for its OC x Birkenstock neon capsule launch. To give subscribers a VIP experience and prompt immediate action around the launch, Opening Ceremony used SMS marketing through Attentive to reach its audience directly.

Attentive powered an eye-catching text campaign (created with agency AKDM) that offered exclusive early access, included a custom graphic showing three neon color options, a clear launch date, and a direct call-to-action link. The campaign created a sense of urgency and VIP access that drove immediate engagement and shopper traffic to the product page, effectively converting buzz into action for the launch.

Opening Ceremony