Case Study: Nine West achieves immediate shopper engagement and sales with Attentive mobile messaging

Nine West - Customer Case Study

Nine West, the shoe brand, faced the challenge of driving immediate traffic and sales during a limited-time Friends & Family promotion while making subscribers feel like VIPs. They partnered with Attentive, using Attentive’s mobile messaging/SMS solution to reach subscribers directly with a timely offer.

Attentive sent a visually rich text message featuring “30% off everything,” an image of spring heels, and a clear “Shop Now” link to the event, creating urgency and easy click-through to the site. The campaign produced immediate engagement — visible replies and on-message click activity — demonstrating that Attentive’s SMS execution drove direct traffic and demand around the fleeting promotion.

Nine West