Case Study: MANSCAPED® turns Super Bowl traffic into subscribers with Attentive

MANSCAPED® boosts Super Bowl opt-ins 5.4x with Attentive

Manscaped®, a men's grooming and lifestyle brand, faced the challenge of converting a massive but fleeting spike in website traffic from their Super Bowl ad into a lasting, owned audience. They needed to capture these one-time visitors as SMS and email subscribers without disrupting the user experience during this high-stakes moment. The company partnered with the vendor Attentive to implement a smarter acquisition strategy using their AI Grow product.

Attentive's solution used its AI Grow technology to intelligently time sign-up prompts based on real-time visitor behavior, capturing subscribers while maintaining a positive site experience. This approach generated 4.2K total opt-ins, with over 2.6K coming directly from AI Grow. On game day, this resulted in a 5.4x increase in opt-ins. Most importantly, Attentive enabled Manscaped® to build a repeatable lifecycle playbook that turned short-term attention into long-term subscriber relationships and measurable marketing impact.

Manscaped®