Case Study: Magnolia achieves increased Texas event ticket sales with Attentive's geo-targeted SMS

Magnolia - Customer Case Study

Magnolia tapped Attentive to promote Joanna Gaines’ book launch to local fans in Texas, facing the challenge of reaching the right regional audience quickly and driving ticket sales for the event. They needed a way to make event details highly visible and create urgency for last-minute buyers.

Using Attentive’s geo-targeting SMS solution, Magnolia sent a color-changing GIF message with the event name and date, a 20% discount code (GARDENERS20) with an expiration, and a direct purchase link. The Attentive-powered campaign generated immediate subscriber engagement (e.g., replies like “YES! Can’t wait!”) and helped drive conversions and local ticket purchases by making the offer timely, relevant, and easy to act on.

Magnolia