Case Study: Made In Cookware achieves 108x all-time SMS ROI with Attentive AI-powered targeting

Made In Cookware drives 108x SMS ROI with Attentive

Made In Cookware, a direct-to-consumer cookware brand, faced the challenge of converting customers during high-intent seasonal peaks in a high-consideration product category. They also needed to scale their fast-moving promotional messaging efficiently across their four separate international markets. To address this, they partnered with the vendor Attentive and its AI-powered messaging solutions.

Attentive implemented a solution using its AI Grow for subscriber acquisition, AI Journeys to automate and personalize sale messaging, and AI Pro for optimizing send times and audience targeting. This strategy allowed Made In to capture more subscribers and reduce manual effort while keeping communications highly relevant. The results were substantial, with the program driving a 108x all-time SMS ROI and a 244x all-time journeys ROI for Attentive's customer.

Made In Cookware