Case Study: Kendra Scott achieves higher shopper engagement and product conversions with Attentive

Kendra Scott - Customer Case Study

Kendra Scott, the jewelry brand, wanted a simple way to guide shoppers and boost engagement via mobile messaging. Working with Attentive and its SMS/MMS marketing platform, they looked to surface a clear starting point for customers by promoting a proven favorite product.

Attentive powered an MMS campaign that showcased The Elisa necklace with a GIF of different styles, called out its social proof (over 16,000 five‑star reviews), and included a direct link to the product page. The Attentive-driven message captured attention, prompted subscriber replies, and drove shoppers straight to the product page to add The Elisa to their carts, demonstrating strong engagement from non-promotional, evergreen content.

Kendra Scott