Case Study: Jack in the Box achieves increased late-night LA orders with Attentive's geo-targeted SMS

Jack in the Box - Customer Case Study

Jack in the Box needed a way to drive late‑night orders from local customers in Los Angeles and promote DoorDash delivery during off‑peak hours. Using Attentive’s SMS marketing platform, Jack in the Box targeted LA subscribers with a geo‑targeted, time‑sensitive text offering $0 delivery (9PM–5AM), including an appetizing meal image, a clear call‑to‑action, and a direct ordering link.

Attentive implemented the geo‑targeted SMS campaign that limited the offer to the Los Angeles area and emphasized urgency, which increased local awareness and engagement. The campaign’s combination of precise targeting, visual creative, and a simple CTA drove higher click‑throughs and boosted late‑night orders and conversions for Jack in the Box during the promotion window.

Jack in the Box