Case Study: Wings and Rings drives 77x+ SMS ROI with Attentive

How Wings and Rings Drives 77x+ ROI by Extending the Club-Level Experience to Online Orderers With SMS

Wings and Rings, a growing sports restaurant chain with 56 U.S. locations, wanted a way to extend its in-restaurant, club-level experience to customers ordering online at home. Working with Attentive, the brand looked for a channel that could drive more revenue while still building the same kind of real-time camaraderie and customer relationships it created in person, using SMS alongside key integrations with its loyalty and ordering systems.

Attentive helped Wings and Rings launch an SMS program focused on list growth, segmentation, compliance, messaging, and timely campaigns tied to major sports moments like March Madness and the Super Bowl. By sending witty, conversational texts with food recommendations and order prompts, Wings and Rings achieved 77x+ total SMS ROI, a 47% SMS conversion rate during the Super Bowl, and 43% average revenue growth during March Madness, while also generating valuable customer feedback through two-way messaging.

Wings and Rings

Linsey Case

Marketing Director