Case Study: Thrive Market achieves 900% YoY SMS revenue growth with Attentive

How Thrive Market Grew Their YoY SMS Revenue by 900% With Attentive

Thrive Market, a health-first membership platform for conscious living, was looking for a more self-serve and flexible SMS marketing solution than their previous vendor offered. The team wanted to move faster without relying on developers, improve workflows, and get stronger hands-on support from a vendor. They switched to Attentive for SMS marketing.

With Attentive, Thrive Market quickly connected key integrations like Zendesk, used two-tap sign-up units, personalized messaging, and persona-based segmentation to drive more relevant campaigns. The results were significant: SMS list growth increased 97%, year-over-year SMS-driven revenue grew 900%, and the company exceeded its original 2021 SMS revenue goal by 50%, while achieving 42x+ ROI between July and December.

Thrive Market

Lindsay McGovern

Senior Director of CRM and Lifecycle