Case Study: The Vitamin Shoppe boosts subscriber quality and retention with Attentive

How The Vitamin Shoppe Prioritizes Subscriber Quality and Retention in a Volume-Driven Market

The Vitamin Shoppe, a nationwide vitamin and supplements retailer, wanted to move beyond “batch and blast” SMS marketing and build more meaningful, personalized subscriber relationships in an increasingly crowded market. Working with Attentive, the brand used SMS, zero-party data collection, and segmentation tools to improve engagement and retention while supporting both online and in-store shoppers.

With Attentive, The Vitamin Shoppe added Two-Way Journeys in its welcome flow, created tiered loyalty segments, and used QR codes and in-store data to tailor offers by shopper behavior and channel preference. The results included a 28x program ROI, a 32.89% Journey conversion rate, and 171k+ new subscribers in the last six months, up 39% year over year, showing Attentive’s impact on both growth and performance.

The Vitamin Shoppe

Ryan Gudovitz

Director of CRM & Loyalty