Case Study: The Milwaukee Bucks achieve 324x SMS program ROI with Attentive

How The Milwaukee Bucks Found Their SMS MVP In Attentive, With A 324x Program ROI

The Milwaukee Bucks partnered with Attentive to launch and grow an SMS marketing program that could deepen fan engagement while also driving sales for tickets and merchandise. As a professional sports team with a passionate fan base, the Bucks needed a fast, high-visibility channel to connect with supporters in real time and turn that attention into measurable revenue and subscriber growth.

With Attentive’s SMS platform, the Bucks used list growth tools, segmentation, automated journeys, MMS, and Concierge to personalize messages and convert more fans. The results were strong: 324x all-time program ROI, 455% year-over-year subscriber growth, 104x welcome journey ROI, 233x ROI on checkout abandoners, and an 84% CTR on a playoff presale campaign.

The Milwaukee Bucks

Justin Price

Email Marketing Manager