Case Study: The INKEY List boosts mobile-first revenue and retention with Attentive

How The INKEY List Reached Mobile-First Consumers with SMS

The INKEY List, a UK-based skincare brand focused on simplifying skincare for Gen Z and millennial consumers, needed a channel to reach mobile-first shoppers, drive website traffic, and support growth and retention. To meet this challenge, the brand partnered with Attentive and used SMS as a key part of its marketing mix, alongside list growth tools and integrations.

With Attentive, The INKEY List launched its UK SMS program quickly and built triggered journeys for welcome, browse abandonment, cart abandonment, price drop, and post-purchase messaging, using data from its website quiz, loyalty program, and tech stack to personalize content. The results were strong: Attentive helped drive 26x total UK SMS program ROI, a 36% average conversion rate for triggered journeys, and 80% of total SMS-attributable revenue from triggered journeys, while also complementing email and expanding the program to the US, Canada, and Australia.

The INKEY List

Georgina Little

Head of Retention and Loyalty