Case Study: The Anaheim Ducks boost SMS revenue and engagement with Attentive

How the Anaheim Ducks Turned SMS into a Winning Play with Attentive

The Anaheim Ducks, an NHL team in Southern California, needed a better SMS solution than their previous “batch and blast” setup, which required too much manual work and didn’t integrate smoothly with their marketing systems. They turned to Attentive for a more automated, scalable SMS program that could support both eCommerce and arena initiatives.

With Attentive’s list growth, segmentation, integrations, and automated messaging tools, the Ducks launched targeted journeys, text-to-join sign-up units, and custom campaigns that ran with far less manual effort. The results were strong: an overall all-time program ROI of 28x, a 279x ROI from welcome journeys, 201x from browse abandonment, and 762x from cart abandonment, while campaigns also drove major subscriber growth and helped fuel standout promotions like the 75,000+ text-ins partnership with California Pizza Kitchen.

The Anaheim Ducks

G.M. Ciallella

Digital Marketing & Analytics Manager