Case Study: Tea Collection achieves 43x ROI with Attentive

How Tea Collection Uses Text Messaging to Engage Shoppers and Deliver 43x ROI

Tea Collection, a children’s apparel brand, wanted a new way to connect with shoppers and make it easier for consumers to learn about the brand and shop conveniently. To solve this, they partnered with Attentive and used its text messaging platform, including the Email-First sign-up solution, to build a direct mobile channel.

Attentive helped Tea Collection grow SMS opt-ins, send automated welcome messages with a 15% discount, and run promotional campaigns for new arrivals, sales, and charitable events like Giving Tuesday. The program delivered 43x+ ROI overall, with a 29.1% conversion rate on welcome messages and a 10% average conversion rate on marketing messages, and it also helped the brand donate over 1,500 outfits.

Tea Collection

Rob Russo

Performance Marketing Manager