Case Study: Supergoop! achieves 29x+ ROI with Attentive SMS Marketing

How Supergoop! Drives 29x+ ROI By Reaching Mobile-First Shoppers With SMS Marketing

Supergoop!, the sunscreen-first skincare brand, wanted a better way to reach its mobile-first shoppers directly while also building brand awareness and educating consumers about sun protection. To solve this, it turned to Attentive’s SMS marketing platform to create a more engaging, two-way communication channel with subscribers.

Using Attentive, Supergoop! implemented mobile and desktop opt-in sign-ups, automated welcome messages, personalized cart and coupon reminders, VIP offers, and educational “Sun 101” texts. The program delivered strong results, including 167% year-over-year subscriber growth, 29x+ overall ROI, and an average 11.5% conversion rate on one-time marketing messages.

Supergoop!

Caroline Homlish

Senior Vice President, Direct-to-Consumer