Case Study: Studio Movie Grill achieves 49x ROI with Attentive

How Studio Movie Grill Produced a Blockbuster 49x ROI After Launching SMS with Attentive

Studio Movie Grill, the cinema-eatery known for combining moviegoing with in-theater dining, needed a better way to reach guests in a rapidly shifting, mobile-first ticketing environment. With 65%–75% of tickets sold online, the brand partnered with Attentive to launch SMS marketing and connect with customers directly on their phones.

Using Attentive’s list growth, segmentation, compliance, integrations, messaging, Attentive AI™, and email capabilities, Studio Movie Grill quickly grew its SMS program and tied signups to its loyalty experience with a free-popcorn incentive and welcome flow. The results were strong: Attentive helped drive 100,000+ subscribers in a few months, a 49x all-time ROI, 88x welcome journey ROI, 57% welcome journey CVR, and campaign performance as high as 11% CTR and 20% CVR.

Studio Movie Grill

Ted Low

Vice President Brand & Marketing