Case Study: Uncommon Goods boosts loyalty and SMS ROI with Attentive

How SMS Helps Uncommon Goods Lead With Authenticity

Uncommon Goods, a Brooklyn-based B Corporation, wanted to strengthen its SMS strategy while staying true to its authentic, values-driven brand. The company needed a better way to reach customers with two-way conversations, grow loyalty, and support its Perks program without a standalone loyalty provider, so it turned to Attentive.

Using Attentive’s SMS platform, 2-in-1 sign-up units, a custom Perks API, Attentive Concierge™, and loyalty-focused messaging, Uncommon Goods was able to segment shoppers, promote rewards, and send personalized, human-sounding texts. The results were strong: Uncommon Goods achieved 31x total SMS program ROI and 56x average ROI across its loyalty campaigns, while also improving engagement and building stronger long-term customer loyalty.

Uncommon Goods

Brian Hashemi

Chief Marketing and Analytics Officer