Case Study: LensDirect achieves 110x ROI with Attentive SMS

How Skatie Uses Personalized Text Messaging to Create Authentic Connections While Driving Incremental Revenue

LensDirect, a family-run online retailer of contact lenses and eyewear, sought to build a stronger, more fluid connection with its customers through a frictionless communication channel. They partnered with Attentive to implement a more robust SMS marketing program that would move beyond simple promotional offers and foster long-term relationships.

Using Attentive's platform, including its "Email-First" sign-up technology and behavioral-triggered Journeys, LensDirect launched a sophisticated texting strategy. This combination of campaigns and automated messages drove an overall program ROI of 110x. A key result was their abandoned cart reminder, which achieved a 333x ROI and a 60% conversion rate, while their subscriber list grew by 200% in just two months.

Skatie

Skatie Noyes

Owner & Designer