Case Study: ReserveBar boosts engagement and AOV with Attentive

How ReserveBar Uses Attentive to Increase Both Engagement and AOV

ReserveBar, the online destination for premium alcohol, needed a one-to-one marketing channel that could serve a broad and varied audience while staying compliant in the alcohol space. The team wanted to use SMS to deliver highly segmented, brand-specific messages, increase average order value, and keep customers engaged between purchases with educational, story-driven content. To do that, they turned to Attentive’s SMS platform.

With Attentive, ReserveBar implemented age-gated sign-up units, list growth tools, and integrations with platforms like Shopify, Iterable, Zendesk, and Google Analytics to segment subscribers by browsing, purchase, and sign-up behavior. Attentive helped ReserveBar drive nearly $4.5 million in attributable SMS revenue and a 25x program ROI, while SMS subscribers delivered 16% higher AOV than those acquired through paid social. The brand also saw strong engagement, including up to 45% click-through rates on Topflight Series messages, 22% on Cocktail Lounge messages, and an 11.85% reduction in site bounce rate.

ReserveBar

Kimberly O’Dell

Director, CRM and Loyalty