Case Study: Represent achieves 28x ROI and a 32% repeat purchase rate with Attentive

How Represent Clothing Reengage Customers to Achieve a 32% Repeat Purchase Rate Among SMS Subscribers

Represent Clothing, a premium lifestyle apparel brand, wanted to improve retention and connect more effectively with customers across its global SMS program. After switching to Attentive for SMS marketing in 2023, the company aimed to drive faster engagement, support timely product-drop communication, and centralize messaging across 15 regions.

Attentive helped Represent Clothing build a personalized SMS strategy using sign-up units, segmentation, integrations, and AI Pro tools like Identity AI, Audiences AI, and Send Time AI. The result was a 2x increase in subscriber list growth in the first year, a 32% repeat purchase rate among SMS subscribers, and a 28x ROI in the last six months, along with a 23% revenue lift from AI Pro and strong performance from campaigns and journeys such as cart abandonment, price drops, and post-purchase messaging.

Represent

Niall Young O’Brien

CRM Manager