Case Study: Rainbow Shops achieves 65x+ ROI with Attentive

How Rainbow Drives 65x ROI With Personalized Text Messaging

Rainbow Shops, a lifestyle apparel brand with over 1,100 stores, needed a more effective way to reach its mobile-first audience, as 80% of its digital revenue came from mobile devices. They partnered with the vendor Attentive and used its List Growth product to address this challenge.

The solution involved implementing personalized text messaging to send promotions and cart abandonment reminders. With the help of Attentive, Rainbow Shops achieved a 477% year-over-year subscriber growth and an overall SMS program ROI of 65x, with some automated messages seeing conversion rates exceeding 25%.

Rainbow Shops