Case Study: Paper Source achieves 171x ROI during Black Friday to Cyber Monday with Attentive

How Paper Source Drove 171x ROI From Black Friday to Cyber Monday 2020

Paper Source, the premier stationery retailer, turned to Attentive during the unusual 2020 holiday season to find a direct way to engage busy shoppers and drive incremental revenue. Using Attentive’s SMS marketing platform, the brand aimed to reach customers more effectively during Cyber Week while supporting both online and in-store shopping preferences.

Attentive helped Paper Source launch custom signup units, automated welcome and reminder texts, cart abandonment messages, and promotional campaigns for Black Friday and Cyber Monday. The strategy generated a 54.7% click-through rate on the welcome message, an 18.2% conversion rate on the Cyber Monday reminder, 85% of total SMS revenue from Black Friday and Cyber Monday automated messages, and 171.3x overall ROI.

Paper Source

Liz Owens

VP of Marketing