Case Study: OLLY strengthens wellness education and retention with Attentive

How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

OLLY, a vitamin and supplements brand, wanted to make wellness fun and accessible while building strong customer loyalty across both physical and digital retail channels. To achieve this, they needed a personalized marketing strategy that could educate customers, support an omnichannel experience, and improve retention, leading them to partner with Attentive for its email and SMS platform.

By implementing Attentive's email and SMS solutions, OLLY gained a unified platform to create personalized, educational campaigns for new product launches and evergreen content. The solution included using Attentive Concierge for real-time customer service and Attentive AI to power a product recommendation email series. This strategy drove significant results, with one AI-generated email series consistently generating over 40% of the brand's typical monthly email revenue.

OLLY

Jennifer Peters

Director of DTC, Martech, & Digital Compliance