Case Study: Neiman Marcus boosts omnichannel luxury engagement with Attentive SMS

How Neiman Marcus Is Transforming the Luxury Shopping Experience

Neiman Marcus, a large US luxury retailer, sought to enhance its digital presence and deliver a more personalized, always-on customer experience across both online and physical stores. To address this challenge, they partnered with the vendor Attentive to implement its SMS marketing platform, aiming to deepen customer relationships and drive engagement through a key digital channel.

By utilizing Attentive's SMS capabilities, including AI-powered tools like Magic Message for content creation, Neiman Marcus was able to send targeted, personalized messages. The solution enabled them to collect zero-party data, run A/B tests to optimize sign-ups, and even geo-target messages to drive in-store traffic. This strategy helped the company revolutionize its luxury shopping experience and scale its SMS program across its brand portfolio to drive incremental revenue.

Neiman Marcus

Linda Lopez

Senior Manager, Mobile & App Enablement